Fyma, an AI computer-vision platform which converts existing camera infrastructure into a behavioural data layer and GAA Living, the global rental living advisory firm, have formalised a strategic partnership to embed behavioural intelligence across the UK’s Build to rent sector.
They have identified a data problem in the UK’s Build to Rent sector, as most professionally managed residential schemes already have camera infrastructure covering their amenity spaces, lobbies and shared areas.
However, it doesn’t answer which amenities are driving renewals, which communal spaces are underperforming, and where capital being deployed into spaces that residents don’t use.
“GAA has the client relationships and the sector credibility to open doors, and the advisory depth to make sure the conversation lands in the right context. For Fyma, this is the fastest route to embedding behavioural intelligence across portfolios at scale.”
Sam Pound-Jones, Commercial Director, Fyma
An operator who demonstrates which amenity investments are driving lease renewals, and which are not, is better placed to allocate capital, defend rents at mark-to-market, and present credible NOI projections to investors. Fyma’s data makes that argument with evidence rather than assumption.
Fyma are already live across several Build to Rent schemes in the UK and Ireland with great results across the board. GAA Living and Fyma are looking to leverage this valuable data and insight to support informed operational decision-making for their clients.
The two capabilities are complementary, as GAA understands the investment thesis and operational model and Fyma provides the evidence layer to test and optimise it.
“Our clients are increasingly being asked to demonstrate the operational rationale behind their amenity strategies, not just describe them. Fyma gives us an evidence base we haven’t had before. This partnership means our advisory work and their measurement capability arrive in the same conversation.”
Ronak Rawal, Senior Director, GAA Living
