Joshua Owens and Khashi Shahverdi have set up a new AI-powered tool they advise will provide a realistic property price.
The estate agents have set up a free quote service for property sellers, which claims to deal with the ‘systemic issue’ of over-pricing.
Joshua Owens comments that many owners are given an ‘eye-catching’ amount their home will never realistically sell for.
“Sellers were being anchored to a number that was never realistic. I wanted to give people an honest picture before any of that – not the figure they’d like to hear, but the one they’re actually likely to get.”
Joshua Owens
Together they have built the AI-powered tool at howsold.uk. It instantly pulls live sold prices, local demand, crime data, flood risk, and energy rating by using real sold prices as the baseline to make the realistic estimate.
“It’s fast, it’s free, and there’s no catch. If someone uses the tool and decides we’re not for them, fine – they’ve still had an honest answer. That’s more than most people get. The big property portals earn money by selling sellers to agents.
“The traditional online estimate exists to turn a curious homeowner into a lead. The tool’s job is just to get you to put your hand up – and the figure that makes someone do that is usually a flattering one.”
Joshua Owens
The new tool is the heart of Howsold, an online auctions-based agency launched in Liverpool by the duo in 2025. They bring over 20 years of combined property experience to the business.
“An inflated figure that sits on the market for months is the last thing we want. Telling the truth isn’t bad for business – it is the business. The tech is there to serve the seller, not the other way around.”
Khashi Shahverdi
