Swansea Council has welcomed AI and PropTech firm ModelProp at Tramshed Tech Swansea in the Palace Theatre building on High Street as permanent resident. ModelProp is seeking to grow and expand from its base in Swansea to progress its innovation and AI in the property sector.
“It’s fantastic to welcome ModelProp to their new home at Tramshed Tech Swansea in the Palace Theatre building. Their decision to grow their business here is another vote of confidence in Swansea as a city where ambitious technology companies can innovate, invest and thrive.
“The council led the refurbishment of the iconic Palace Theatre, creating a unique home for Tramshed Tech Swansea and a vibrant hub for innovation, collaboration and entrepreneurship.
“It’s wonderful to see so many people from a wide range of innovative businesses now choosing to base themselves at the Palace Theatre, creating a thriving community of entrepreneurs, start-ups and established companies under one roof.
“Seeing businesses like ModelProp choose Tramshed Tech Swansea as a base for their next stage of growth shows how our investment is helping attract exciting, future-focused businesses, creating skilled jobs and strengthening Swansea’s reputation as one of Wales’s leading technology centres.”
Cllr Rob Stewart, Leader, Swansea Council
Swansea Council led The Palace Theatre’s restoration and received investment from the Welsh Government’s Transforming Towns initiative. The building is now under Tramshed Tech and offers workspaces curated to support tech, digital and creative businesses.
“We’re so excited that ModelProp have decided to establish a permanent base at Tramshed Tech Swansea. They are a fantastic addition to our community and the wider technology ecosystem in Swansea and wider Wales.
“Their growth reflects the strength of Swansea’s ever-growing reputation as a destination of choice for tech businesses.”
Rhianydd Herdman, Community Manager, Tramshed Tech Swansea
ModelProp has developed practical AI tools to assist estate and letting agents save time, improve efficiency, strengthen their brands and reveal new opportunities. The company’s product portfolio is used by agents across the UK and comprises AI-powered content creation, virtual staging, AI assistants, voice technology and customer engagement solutions.
“We’re incredibly proud to be establishing a permanent residency at Tramshed Tech Swansea. As a business, we are passionate about building innovative technology from Wales and supporting businesses from there across the UK.
“What began as a vision to help estate agents benefit from practical AI has evolved into a business supporting thousands of property professionals through technology that genuinely saves time, improves efficiency and delivers commercial value.”
Laura Newman, CCO, ModelProp
ModelProp’s first platform MyPorta, is a free-to-list property portal which gives agents an alternative route to market alongside helping them retain control over their brand, customer relationships and data.
The platform went live on 31 March 2026, with a full launch targeted for September 2026. The platform has gained attraction with one in five UK estate agency branches committed to uploading properties to the platform. MyPorta enables consumers search by voice or text in natural, lifestyle-led terms.
“I am very pleased to see a Welsh-rooted company like ModelProp continuing to grow and innovate from Wales, demonstrating the strength and ambition of our emerging digital and AI economy.
“The Welsh Government is firmly committed to positioning Wales as a leading destination for AI innovation, and developments such as this highlight the continued momentum across the sector.”
Adam Price, Cabinet Minister, Enterprise, Connectivity and Energy
ModelProp has also launched consumer subscription platform MyHome – specifically for homeowners to manage, improve and engage with their property post transaction – while keeping agents connected to clients throughout the ownership journey.
