Operator Homes for Students has invested further in its artificial intelligence (AI) capabilities with the appointment of Victor Adesope as Head of AI and Kexin Wu as Marketing AI Lead.
Victor brings a decade of experience across data science, machine learning, AI engineering, and strategy to the business and across his career. He has been responsible for developing intelligent systems, designing data-driven solutions, and translating complex technologies into practical business outcomes.
He will lead the development and implementation of Homes for Students’ enterprise AI strategy, driving the adoption of intelligent technologies to improve operational efficiency, strengthen commercial decision-making, and to enhance business performance across the organisation.
Since joining, Victor has spearheaded initiatives including the development of enterprise revenue intelligence and predictive analytics capabilities, strengthening the business’s data and AI infrastructure. He has established frameworks for responsible AI adoption, alongside translating business challenges into practical, AI-driven solutions that support innovation, informed decision-making and long-term growth.
“AI presents a significant opportunity for us – and one that we are fully embracing – not simply through the technology itself, but through how we use it to help our team work more effectively, make better decisions, and deliver an even stronger experience for our residents and clients.
“We will take a people-centred approach when utilising new technology, empowering colleagues, enhancing existing capabilities and enabling teams to work more effectively.
“I’m looking forward to seeing Victor and Kexin bring their expertise to life, helping us explore new opportunities and drive further innovation across the business.”
Scott Lewis, Group Chief Operating Officer, Homes for Students
Kexin brings a higher education marketing background with a focus on utilising AI for problem solving and experience in UX and AI-assisted development. She has worked with teams across data, systems, creative and content.
Her appointment reflects the forward-thinking approach to innovation within HFS where AI offers opportunities to improve marketing processes, deepen customer understanding and to support more informed commercial decisions.
