EliseAI and Zillow Rentals release findings illustrating renters who engage with ‘AI Assist’ – the EliseAI-powered AI leasing agent embedded in Zillow Rentals listings. It finds that on average 43% are more likely to apply for an apartment than those who don’t.
The results validate a first-of-its-kind integration. Zillow Rentals is the only rental marketplace with a built-in EliseAI experience, letting renters get answers, schedule tours, and stay engaged with properties directly from the listing.
AI Assist is available to Zillow’s multifamily partners with over 450 units in their portfolio at no additional cost.
The data provided covers the period of October 2025 through April 2026 across the companies’ shared portfolio of multifamily communities. Alongside the 43% lift in application rates, renters who engaged with AI Assist were on average 19% more likely to book a tour and 24% more likely to sign a lease.
“Leasing teams are stretched thin. 28% of calls to leasing offices go unanswered, and over half of inquiries arrive outside business hours. AI Assist responds to every one of them.
“The data shows what can happen when every single lead gets a helpful reply instantly.”
Minna Song, Co-Founder and CEO, EliseAI
This reflects how renters search for apartments today. They desire immediate service, around the clock, and Zillow Rentals’ AI Assist, powered by EliseAI, delivers that across the lead-to-application journey.
“Finding the right apartment and deciding to move forward are two of the most consequential steps in a renter’s journey, and renters shouldn’t have to wait for answers.
“With AI Assist, we’re making sure that every renter can get an immediate, helpful response. The data shows that this immediacy makes a real difference in their ability to move forward.”
Michael Sherman, Senior Vice President, Zillow Rentals
AI assist can provide an instant inquiry response and engages prospects from the first message, keeping them interested in the listing. The tool can organise an immediate post-tour follow-up to keep prospects through decision making, driving the lift in application rates. Further it is available 24/7 freeing up onsite leasing teams to focus on residents.
“EliseAI is working while we’re sleeping, engaging with people we otherwise would not be engaging with. The tool is just improving those odds for us.”
Terri Eager, Senior Manager, Falkin Platnick Realty Group
As the multifamily industry continues to adopt AI-powered tools, EliseAI and Zillow Rentals are excited for further development of this exclusive partnership, and are proud of the outcomes they are enabling their mutual customers to achieve.
