Homesearch’s AI listing optimisation platform Hailo has generated over 7 million Google impressions and 197,000 consumer clicks since late January, with 3,555 estate agency branches already connected.
AI property search is a present reality, and the early numbers suggest the gap between agents who are visible in it and those who are not is already opening. For years, property search was a two-destination market. Buyers and tenants went to Rightmove or Zoopla. Agents structured their listings, their budgets and their vendor conversations accordingly.
Consumers are now searching for property in fundamentally different ways – asking AI tools specific, detailed, conversational questions about what is available, where, at what price, with what features and near what amenities.
The search query ‘houses for sale in Bristol’ is giving way to something much more nuanced. And the agents whose listings are structured, enriched and readable by AI systems are the ones appearing in those answers.
“If AI cannot understand your listings, it cannot recommend them. That is the problem Hailo is built to solve.”
Giles Ellwood, CEO, Homesearch
Homesearch tracks visibility across traditional search and AI discovery tools through a rolling weekly benchmark. The most recent results show significant movement on Google – query visibility has risen from 68.3% to 76.7%, and district visibility has moved from 83.3% to 96.7%, close to full coverage of tracked UK districts.
On Bing, query visibility has jumped from 1.7% to 20%, and district visibility has risen from 3.3% to 33.3%.
Beyond traditional search, Homesearch listed properties have begun appearing across the major AI discovery platforms, including Perplexity, Gemini, Google AI and ChatGPT.
“We have gone from a standing start to processing 250,000 listings per day, with more than 7 million Google impressions and 197,000 consumer clicks already generated. This is no longer a theory about AI property discovery. It is becoming a measurable channel.”
Giles Ellwood, CEO, Homesearch
Hailo’s commercial relevance extends beyond applicant reach. Vendors searching their local market are also noticing which agents and which listings appear when they ask an AI tool about property in their street or postcode. Giles believes this shift has direct implications for how agents win instructions.
“Consumers are beginning to use search engines and AI tools in more detailed, conversational ways. The future of property search will not only be decided by who has the listings. It will be decided by whose listings are most visible, trusted and understandable to AI.
“The opportunity is clear. Agents who ensure their listings are visible in AI search are already winning enquiries and instructions that others are missing. Hailo is how they make sure their agency is one of them.”
Giles Ellwood, CEO, Homesearch
