Jonah provides premium, fully integrated websites for the multifamily industry, and has advanced AI visibility strategies for property websites with the rollout of its schema architecture.
Jonah has adopted the Schema.org language as the base for all its premium websites – ensuring each property is written with this shared language in the backend.
The company found while Schema.org is a strong foundation, it did not account for unique multifamily industry content. To ensure AI visibility for its clients’ premium property websites, Jonah developed a custom schema which expands the vocabulary established with Schema.org to put a shared language behind property website-specific content.
This custom schema automatically generates from the client content, converting the information already being produced on their websites into a language written for AI comprehension on the back end.
The multifamily website is specialised for the renters shopping journey. Jonah developed a customised schema that defines and identifies clients’ content for AI search engines. This schema considers content like community details, neighbourhood pages, floorplan information, and other renter-specific data that answers key search queries.
Working with Schema.org’s vocabulary database ensures the legitimacy and authority of the schema architecture that Jonah has developed, positioning their property websites’ content to be accessed and understood by AI search engines.
Jonah continues to test its schema and AI visibility enhancements against the top AI models – ChatGPT, Claude, Gemini, Llama and Grok – to make intentional advancements, prioritising testing, and ensuring their websites stay ahead of the AI evolution.
With the expansion of AI search engines and the adoption of their use for the renter’s shopping journey, Jonah commits efforts to developing technology that leads in AI search visibility for its property websites.
