Operto has introduced a coordinated AI platform designed to operate across the full hotel environment, targeting independent operators seeking greater operational scale without expanding headcount.
The Vancouver-based hospitality technology company has launched Operto ONE, a structured network of seven specialised AI agents organised into three functional teams spanning distribution, guest services and back-of-house operations.
Unlike single-purpose automation tools, the system is built to share live operational context through a central AI Hub and operate under a unified supervision framework.
The development reflects a wider shift in hospitality technology, where AI is moving from point solutions into workflow-level coordination across revenue, service and property operations.
“Great hotel teams are incredibly capable, but there are limits to what humans can continuously monitor and optimize. No one has the time to constantly analyse how their property appears across generative search, track revenue leakage in real time, respond instantly to every guest question, and coordinate tasks across departments all at once.
“Operto ONE adds capabilities that simply weren’t practical before. It gives independent hotels continuous analysis across distribution, marketing, guest communication, and operations, and turns that intelligence into structured action.
“Operto ONE is about equipping them with a layer of intelligence that works in the background, so they can make better decisions and stay focused on delivering great hospitality.”
Tim Major, CEO, Operto
Within distribution, the system assesses how properties surface across generative AI platforms and identifies gaps affecting direct visibility. It monitors demand patterns, detects potential revenue leakage to intermediaries and can initiate or recommend targeted campaigns within predefined controls. A direct booking assistant engages website visitors in real time to reduce abandonment.
On the guest-facing side, AI agents manage routine enquiries, provide contextual recommendations and surface live stay data to staff. A built-in Supervisor Agent evaluates outbound responses against defined confidence thresholds, escalating to human teams when required.
Guest communication is directly linked to task generation, ensuring that service requests automatically convert into structured operational actions.
Operationally, the back-of-house team coordinates housekeeping and maintenance through a unified hub. Predictable tasks run within defined rules, while situational decisions remain under human oversight. Workflow analysis highlights emerging issues and suggests next steps to managers.
At the centre of the system is the AI Hub, which structures property policies, documentation and reservation data into a governed knowledge base. As the knowledge set expands, the platform measures completeness and adjusts performance accordingly.
For independent hotels operating in competitive distribution environments increasingly influenced by generative AI search and digital intermediaries, the commercial relevance lies in coordination rather than automation alone.
By linking marketing visibility, guest communication and operational execution inside a single intelligence layer, Operto is positioning AI as operational infrastructure rather than an add-on tool.
