Moveli has unveiled a new in house-built AI-powered marketing appraisal and proposal tool as the company accelerates its estate agency technology. The system forms part of the company’s Moveli OS platform.
The platform enables brokers to create personalised proposals after a property valuation, which comprises live and sold comparables, automated valuation model (AVM) data, local market information and interactive maps.
Instead of producing a conventional PDF, the system creates proposals as webpages curated for mobiles, tablets and desktops. Further, it can track when sellers open or revisit a proposal allowing brokers to use this datat to help determine when to follow up.
“There are plenty of third-party tools available to agents, but they inevitably have to work for hundreds of different agencies.
“We wanted something built from the ground up around our brokers, our brand and the clients they work with.”
Ben Littlewood, Co-Founder, Moveli
Ben added the integrating the tool with Moveli | OS would enable the firm to connect proposals with more automation and AI functionality.
“AI is going to fundamentally change how estate agents work. Because we’ve built Moveli | OS from the ground up, we’re in a great position to move quickly and put genuinely useful AI directly into our brokers’ workflows.”
Chris Littlewood, Co-Founder, Moveli
Moveli’s launch follows the growing investment in AI real estate agency. The Property Franchise Group (TPFG) has acquired a 25% stake in AI platform Enteka Ai, who operates across over 210 TPFG offices – comprising branches in Belvoir, EweMove, Hunters, Martin & Co, Northwood and Whitegates.
TPFG is investing £900,000 for an initial 15% equity interest, a further 10% stake is related to a three-year commercial agreement that will make Enteka its preferred AI provider. Enteka’s technology can address customer enquiries via telephone, email, SMS, WhatsApp and live chat.
The developments demonstrate how estate agency businesses are seeking to deploy AI across different parts of the customer journey, from initial enquiries and lead qualification to appraisals and seller follow-up.
Moveli mentions future development of its platform would include further AI automation, with plans to introduce AI agents capable of helping brokers prepare proposals. Moveli currently has approximately 100 agents operating across the UK.
