Key Data announces that CEO and Co-Founder Jason Sprenkle will retire at the end of May, with President Dustin Downing set to assume the role of CEO as part of a planned leadership transition.
Jason will remain involved with the business, serving on the board and supporting the transition.
Dustin, who was appointed President in April, will lead Key Data into its next phase, with a focus on advancing product capabilities and expanding the company’s reach as demand for real-time market intelligence continues to grow across the short-term rental sector.
Dustin brings nearly two decades of experience building and scaling technology platforms across data-driven industries, including senior roles at Sabre, LTK, and OrderMyGear. Since joining Key Data, he has worked closely with Jason and the leadership team to ensure continuity while preparing the business for its next stage.
Jason steps down after eight and a half years leading Key Data, having played a defining role in shaping the company into a central source of market intelligence for the short-term rental industry.
“Leading Key Data has been one of the most rewarding experiences of my career. We’ve helped define how this industry understands itself and built something that operators rely on every day.
“The business is in a strong position, and this is the right moment to step back and pass leadership on for what comes next. I’m looking forward to remaining involved and supporting the team as the company continues to grow.”
Jason Sprenkle, CEO and Co-Founder, Key Data
Under Jason’s leadership, Key Data helped bring greater transparency and consistency to how performance is measured across a rapidly evolving sector, becoming embedded in how professional operators understand demand, pricing, and market dynamics.
His contribution to the industry was recently recognised with the Pioneer Award at the 2026 Shortyz Awards, honouring his leadership, innovation, and long-standing impact on the evolution of data and technology within short-term rentals.
With successful exits from two software companies and one property management company over his 22-year career in the space, it is without question that he retires from the space having had a greater impact than any other founder.
“Jason has built a business that sits at the centre of the short-term rental ecosystem, and that creates both responsibility and opportunity. As the industry continues to mature, the role of data becomes even more critical. Our focus is on building on that foundation, accelerating our product capabilities, and expanding the value we deliver to customers globally.”
Dustin Downing, Incoming CEO, Key Data
Key Data continues to expand its global footprint, providing performance benchmarking, forward-looking insights, and market intelligence to property managers, owners, investors, and destination organisations.
