FirstTeam Real Estate announces a partnership with Purlin, the modern AI-operating layer for real estate.
By deploying PurlinOS, Purlin Close, and Purlin Offer & Negotiate across the brokerage, FirstTeam is unifying workflows and software within a single intelligent AI operating foundation that connects agents, teams, clients, contracts, and transactions in one experience.
It facilitates the interaction between real estate agents and their AI agent by any form of communication to get work done like voice, text, email and chatbot.
“Real estate is undergoing a seismic shift, and the brokerages that will succeed are those focused on creating an integrated technology ecosystem, not just adding additional software features.
“This isn’t about adding another piece of AI technology. It’s about creating a seamless experience for everyone involved in a transaction. Faster answers. Less friction. Better visibility.
“More time for agents to focus on relationships and outcomes. Our partnership with Purlin will help us standardise how we operate the business, connecting data, strategy, and AI across the entire agent lifecycle.
“We’ll be able to make better decisions, create more efficient workflows, and help agents close more deals in less time.”
Lauren Henss, VP Marketing & Strategic Initiatives, FirstTeam
The move reflects FirstTeam’s long-standing reputation as an industry innovator and signals a wider belief about where real estate is headed – the future will not be built on more tools. It will be built on better experiences.
“As part of our Behind the Agent philosophy, we view every partnership decision through the lens of how it will help our agents succeed and better serve their clients.
“As the market evolves and continues to become more competitive, our investment in an intelligent, AI-led ecosystem will help our agents work more efficiently and make more informed decisions. We’re providing them the resources they need to find success and better serve their clients.
“Purlin gives us the ability to standardise how the entire organisation works while helping our agents deliver a more seamless experience for the people they serve.”
Michele Harrington, CEO, FirstTeam
Previously, buying and selling a home has required consumers and agents to navigate a maze of emails, portals, paperwork, signatures, and disconnected systems. FirstTeam believes AI creates an opportunity to fundamentally simplify that experience.
“Most brokerages and teams are not yet built for a market where AI touches every part of the transaction. FirstTeam is choosing its footing early.
“By standardising operations, contracts, and negotiations on a single platform, the brokerage is creating a competitive advantage for agents who want to work with modern infrastructure rather than adapt to it later.
“What FirstTeam is doing is a signal for the entire industry. The brokerages that will define the next decade are building on infrastructure now, before the market forces their hand.
“We built Purlin to be the operating layer that powers every deal – from first search to closing – for agents, loan officers, and brokerages. FirstTeam is proof of what that foundation makes possible.”
Giorgi Chigogidze, Chief Executive Officer, Purlin
The rollout is consistent with how FirstTeam has approached growth and innovation for nearly five decades. Standardising Purlin throughout the organisation provides those teams with a clear reason to join – a brokerage already operating the way the next decade of real estate will demand.
“FirstTeam is doing what the strongest operators do – building on infrastructure before they need it.
“We designed Purlin to be the load-bearing layer underneath the work, so agents, teams, and loan officers can move through a deal in one connected system.
“FirstTeam joins more than 40,000 real estate professionals already using the platform across North America.”
Tim Quirk, Chief Revenue Officer, Purlin
FirstTeam has a track record of growth – earlier this year the company joined Zillow Preview to bring pre-market home listings into the open and earlier in the listing process. This has the capability to reach millions of buyers at the earliest stage of interest and giving consumers access to listings that were not distributed before.
