Estate agents are being encouraged to assess how prepared their businesses are for the growing influence of artificial intelligence on search, marketing, and client discovery, as AI-powered platforms begin to reshape how consumers find local property professionals.
UK digital marketing agency Superb Digital has launched a free AI Readiness Quiz designed specifically for estate agencies. The tool helps agents understand how visible, credible, and future-ready their websites and marketing strategies appear to AI-driven systems such as Google’s Search Generative Experience (SGE) and conversational tools including ChatGPT.
The quiz is designed to reflect a shift in online behaviour, where AI increasingly interprets user intent, compares service providers, and delivers summarised recommendations rather than directing users through traditional lists of search results. Industry research suggests that AI-generated traffic could account for a significant proportion of online discovery over the next few years, raising concerns that agencies without clear digital authority may struggle to appear in AI-led recommendations.
According to Superb Digital, the AI Readiness Quiz evaluates estate agencies across three core areas. These include how well an agency’s website and content perform in AI-influenced search environments, how effectively teams are using AI tools and automation within day-to-day workflows, and whether the business has a forward-looking strategy to adapt to emerging digital marketing trends.
Participants receive a personalised readiness score alongside a detailed PDF report, outlining practical steps to improve AI visibility, credibility, and long-term competitiveness. Recommendations span areas such as content clarity, freshness, local proof points, credibility signals, and internal adoption of AI tools.
“AI now does the searching for your customers. It interprets meaning and intent, compares options and presents the results as a single summary. If your website doesn’t clearly demonstrate expertise and local authority, you risk being invisible in both Google and AI search.”
Paul Morris, Founder, Superb Digital
Beyond external visibility, the quiz also examines how agencies are adapting internally, including their use of AI-powered content tools, marketing automation, and governance processes to ensure AI is used safely and effectively.
“This isn’t about panic. It’s about preparedness. The agents who get their house in order now will be the ones AI recommends later. We’re already seeing a significant number of agents take the quiz, which is encouraging. This is something on a lot of people’s radar.”
Paul Morris, Founder, Superb Digital
Superb Digital says the aim is to help estate agents take practical, measured steps to prepare for a future where AI-driven discovery, recommendation engines, and automated marketing play a central role in winning instructions and building trust with potential clients.
