Software providers predict that 2026 will mark a turning point for artificial intelligence, as the estate agency sector moves beyond experimentation and begins to realise tangible operational and commercial value from AI-led tools.
The shift reflects a broader change in the estate agency sector, where technology is increasingly expected to deliver operational impact rather than experimentation. After several years of trialling AI tools in isolation, agencies are now looking for solutions that integrate seamlessly into day-to-day workflows and deliver tangible efficiency gains.
In practice, AI is proving most valuable where it removes low-value administrative work rather than replacing client-facing roles. Automating tasks such as lead routing, follow-ups and document handling allows agents to spend more time on negotiation, advice and relationship building — areas where human expertise remains critical.
One estate agency software provider – Rex – highlights that agencies that outperform over the next year will be those that use technology to enhance, rather than dilute, the human side of estate agency.
“High-performing agents will deliberately humanise the digital experience, using automation to remove friction and admin, while reinvesting time into advice, trust and relationships.
“Clients don’t want more technology for its own sake; they want to feel understood, remembered and well guided. The winning agencies will blend smart digital tools with personalised communication, consistency of service and genuine expertise – ensuring every automated touchpoint still feels considered and human. In a market where tools are increasingly similar, relationships will be the true competitive flair.”
Mark Hinkins, Commercial Director – UK, Rex
Mark expects the coming year to represent a clear shift away from broad AI experimentation toward solutions that deliver measurable outcomes within day-to-day agency workflows.
“Agents are increasingly wary of vague promises and ‘AI-powered’ labels that don’t translate into real outcomes. The next phase of adoption will be driven by intentional AI – solutions designed to solve specific problems, save meaningful time, and improve decision-making.
“The agencies that move ahead will focus on AI that is embedded naturally into workflows, easy to trust, and clearly explainable. This isn’t about using AI for the sake of it; it’s about deploying it where it removes friction, enhances insight, or elevates the client experience. Over the next twelve months, clarity will cut through the noise, and practical results will win over scepticism.”
Mark Hinkins, Commercial Director – UK, Rex
The next phase of AI adoption is expected to favour tools that are purpose-built rather than generic. For agents, this means solutions that are embedded into core platforms, clearly explain how decisions are made and supports existing processes.
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