Rechat has announced a new integration with Follow Up Boss, bringing customer relationship management and AI-powered real estate marketing into a single, connected workflow for agents and teams.
The integration reflects Rechat’s continued push to reduce fragmentation across the real estate technology stack by connecting best-in-class tools rather than replacing them. By linking Follow Up Boss directly with Rechat’s operating platform, agents can now access CRM data and automated marketing capabilities through one mobile-first environment.
With the integration live, contacts, communication history, tasks and activity data remain synchronised through a two-way connection between the two platforms. This removes the need for duplicate data entry while ensuring both systems stay up to date in real time.
Agents and teams continue managing leads and client relationships within Follow Up Boss, while activating Rechat’s marketing Centre for AI-driven email campaigns, social media content, print materials, comparative market analyses and market reports. Engagement insights flow back into the CRM, giving teams a clearer and more complete view of client interactions across the sales lifecycle.
The move aligns with a wider industry shift toward technology consolidation. As real estate teams scale, demand is growing for fewer platforms that integrate cleanly, rather than expanding stacks of disconnected tools or rigid ‘all-in-one’ systems that require agents to change how they work.
Rechat’s approach focuses on modular integration, allowing teams to combine specialist platforms while maintaining flexibility and depth of functionality. The Follow Up Boss integration follows recent product developments, including Rechat’s connection with Figma to support collaborative design within real estate marketing workflows.
The new integration also unlocks access to Rechat’s broader software suite, including AI-powered campaign automation, centralised brand and listing marketing, transaction tools and its AI assistant, Lucy. Teams using Follow Up Boss can now operate both platforms in parallel, gaining a more unified, AI-enabled operating layer without sacrificing control, speed or data integrity.
