Award-winning AI innovator for the real estate industry – Lofty – has introduced Lofty Front, an acquisition and conversion engine designed to establish agents as local market experts.
The concierge-built IDX website, engineered to rank on Google and AI search, is offered as a stand-alone product (compatible with any tech stack) or connected directly to Lofty AOS. Lofty Front has been delivered in weeks and helps transform an agent’s website from a simple digital brochure to an effective online tool for business growth.
Lofty Front comprises custom brand design and live IDX listings synched 24/7, to auto-published blog and social post. Delivered in less than one month, Lofty defines, builds and launches the website in easy steps.
Lofty conducts a brand and market discovery session, learning about the neighbourhoods an agent sells in, key buyer and seller personas and competitive positioning – the details of what makes an agent a local expert. The team then builds a custom-branded website with a dedicated ranking page for every neighbourhood – engineered for both Google and AI search – from day one.
Finally, Lofty will connect the IDX with any of 500+ MLS boards across North America, lead capture, follow-up, and social automation then go live with continuous optimisation, ensuring no inquiries slip through the cracks and empowering agents to stay focused on the essential human aspects of the real estate process.
“Lofty Front has helped me strengthen my online visibility, improve my website’s search rankings, and connect with more buyers and sellers across Central Florida.”
Jomar Gonzalez, La Rosa Realty, a customer
Hyperlocal SEO and AI search visibility puts an agent in front of buyers and sellers the moment they look for specific neighbourhoods and with Lofty’s SEO team monitoring citations across ChatGPT, Gemini and Google’s AI Overview, Lofty Front continuously tunes content to stay in the answer set, ensuring true Answer Engine Optimisation (AEO).
“The fight for market share in real estate is more competitive than ever and consumer expectations for agents have evolved. To capture more business, agents must establish themselves as a trusted local resource and be visible wherever today’s buyers and sellers are searching.
“Lofty Front empowers agents to turn their website into a powerful acquisition and conversion engine, built to increase visibility across Google and AI search. By dominating in their own backyard, agents can attract more of the right prospects and build a stronger foundation for long-term growth.”
Henry Li, Chief Technology Officer, Lofty
