Realestate.com.au has launched five AI-powered listing and search tools into a suite called NextGen Now. The launch includes an AI Assistant, campaign recommendations for agents, and immersive property tours. Early research indicates 59% of AI searches start with lifestyle goals as opposed to suburbs, and users who interact with AI search are more likely to save, enquire about or inspect listings.
The launch proceeds the rollout of realestate.com.au’s member-exclusive AI Assistant experience to 100% of users across iOS, Android and web last week. NextGen Now combines five features already released on the platform.
AI Assistant allows members to ask questions about a property, review the affordability, evaluate and compare listings, and act within the chat.
Campaign Assist combines consumer intent data with PropTrack automated valuation model data to provide agents with recommendations for boosting a listing’s performance and building vendor-ready talking points.
AI Search enables buyers to search using their own words alongside traditional filters. iGUIDE® is an interactive property tour which provides immersive 3D tours and floorplans. Finally, Property Walkthrough Reels are short, vertical video tours built for mobile viewing.
According to the Group, the products are expected to assist agents to create listings that match how buyers now search and to support quicker sales. Alongside the launch, realestate.com.au shared early findings from research into how Australians use its conversational AI search tools.
40% of AI searches asked about architectural style, aesthetic, or a property’s condition and renovation, 72% of users adjusted their search at least once when corresponding with AI. Property seekers who used AI during their search are more likely to save, enquire about, share or inspect a listing.
“Our early research into how consumers are using AI to search for property on our platform highlights that people engaging with this intelligent search experience are more proactive in sharing detail about their property objectives.
“Insights gained from this detail enable us to better meet consumer needs and ultimately help us connect our customers with high-quality leads. The suite of NextGen Now products and features are designed to make it easier for agents to create immersive, AI-ready listings that speak the same language buyers are using in their search, helping them find the right property faster.”
Jonathan Swift, Chief Product Officer, REA Group
Research also indicates 59% of AI search sessions commenced with users searching by lifestyle goals or commuting before looking at specific suburbs. 32% of searches included a commute and travel radius, with 18% specifying an exact travel time.
