GrowthFactor has launched Market Planning an AI analyst for commercial real estate. The analyst for retail and multi-unit teams asks questions in plain English, the enterprise-grade agentic AI selects the tools, pulls demographics, traffic, competition, and trade-area data and runs the analysis. It will then explains the result in maps, tables, and plain language, with every step visible.
Market Planning is available to every customer in public beta – a whole market planned in one conversation, with trade zones, cross-site cannibalisation, and demographic fit for every candidate on the map, and, where fleet history supports it, revenue forecasts as a range.
Expansion teams think in questions, but most real estate software makes them think in tools. Demographics live in one tab, foot traffic in another, the forecast in a spreadsheet, and the actual question never has a place to be asked. GrowthFactor inverts that the question is the interface.
“We built the best site evaluation tool on the market, but that’s not what the market needed. You don’t think about an individual location for the sake of the location. You think about your portfolio strategy. That’s why we built market planning – your whole portfolio, all at once.”
Raj Shrimali, Co-Founder and CTO, GrowthFactor
Every site score opens into five or more configurable lenses with every input traced to source, and the analysis runs where the team can watch it. That posture, an unbiased second opinion rather than a replacement for judgment, is the same workflow Books-A-Million, the second book retailer in the US, used to go from six new stores in 2024 to 19 in 2025 at 14.1% higher sales per sq ft.
The workflow behind Cavender’s lifting its opening pace from nine a year to 27, with every new location performing at or better than expected. Customers evaluate site decisions worth $1m to $20m per location through the platform.
The analysis draws on licensed demographic, psychographic, foot traffic, vehicle traffic, points-of-interest and zoning data, alongside each customer’s own portfolio data. It reaches teams in the product or through the first MCP integration in commercial real estate, connecting GrowthFactor to Claude, ChatGPT and other AI clients.
Give GrowthFactor a market and a set of addresses, pipeline deals or new candidates alike, and it draws trade zones, runs the analysis, and ranks the field. The plan models how candidates cannibalise each other and the existing fleet before a lease is signed. Add or drop sites and the plan updates, turning a committee-ready market plan into minutes instead of a quarter.
