RealAnalytica has launched Atlas Agents, an artificial intelligence (AI)-powered workforce designed to help real estate brokerages and agents automate day-to-day workflows.
The launch builds on the company’s growth in New England and expands its platform with AI agents to lead follow-ups, transaction management, marketing, data analysis and other routine business tasks.
Atlas Agents is designed to centralise real estate operations by connecting CRM, MLS, email, tax data, marketing, recruiting, analytics, e-signature and transaction management tools within a single platform. The system supports over 30 integrations and includes real estate-specific workflows, so users won’t need build prompts or explain industry processes.
The AI agents can follow up with leads, analyse listings and market data, monitor transactions, identify business opportunities and complete approved workflows automatically, including recurring and multi-step tasks.
Brokerages can also make custom workflows aligned with their own operating procedures and brand standards. According to RealAnalytica, the platform is designed to deal with administrative work while leaving client relationships, negotiations and final decision-making in the hands of real estate professionals.
RealAnalytica has also introduced a recruiting platform that enables brokerage owners and managers to identify, engage and recruit productive agents while also evaluating potential office acquisition opportunities.
The company mentioned the platform is designed to help brokerages expand more strategically by combining recruiting tools with business intelligence.
