Jaakko.com raises €500K funding to expand and develop their platform further. The funding round was backed by a mixture of angel and institutional investors, including Markus Oksa, Vesa Sironen, Innovestor, and Business Finland.
The company has a marketplace, which connects prospective buyers with homeowners who have not formally listed their properties, aiming to surface supply outside traditional listings.
The platform encompasses automated valuation and virtual staging tools and facilitates direct communication once mutual interest is formed. The funding is intended to be used to develop the product further and support global expansion, following early activity in other European markets.
Jaako.com was launched in early 2025 by Jaakko Saini and Sebastian Hemmilä, and the platform has gathered nearly 3,000 active buy and sell listings across over 2,000 properties in Finland.
“Our goal is to democratise real estate. Most homes aren’t officially for sale, but many owners are ready to sell when the right buyer appears. We make that encounter easy and free.”
Jaakko Saini, Founder and CEO, Jaakko.com
The number of new sellers has more than doubled, and most of the properties on the platform cannot be found anywhere else. On the buying side, this illustrates that thousands of active house-hunters are finally discovering relevant homes that simply aren’t found on the stagnant public market.
Research indicates that only about 2% of homes are currently listed publicly, yet studies show that up to one fourth of homeowners would consider selling if the right buyer came along.
Jaakko.com removes traditional bottlenecks like expensive commission fees and the high threshold of ‘officially’ listing a home. On the platform, interest can be demonstrated anonymously based on just an address. When a buyer’s and seller’s preferences align, a ‘match’ occurs, opening a direct avenue of communication.
The model is already highlighting its worth. Sarita Runeberg, CEO of Maria 01, found a buyer for her home through the service in just a few weeks.
“The apartment had been on the market for over a year through various brokers without success. Through Jaakko, the right buyer was found quickly.”
Sarita Runeberg, CEO, Maria 01
Jaakko.com’s model leverages AI to streamline the entire process, the service already offers automated price valuations and AI-powered virtual staging for listing photos.
“We are developing Jaakko into a true digital alternative to the traditional brokerage model. Our platform is technically global, and following our London pilot, we are ready to expand outside Finland this year. Recently, we’ve seen organic buying and selling interest emerge in Sweden, Germany, and Spain, proving the service’s international potential.”
Sebastian Hemmilä, Co-founder and CTO, Jaakko.com
